Morning,

A few weeks ago there was this rather thought-provoking article over at TheStar.com. It read:

….. `Our objective,” says the marketing exec at Dove Canada, “is to take your breath away.”

Well, they’ve done that, all right.

In its latest viral assault on the cultural distortions around what constitutes “beauty,” the soap company has just launched a rapid-fire Internet video that, says Dove’s Alison Leung, packs a lifetime’s worth of societal pressure emanating from the gazillion-dollar beauty industry into a mere minute (and 14 seconds).

It’s called, appropriately, Onslaught, and with the force of rifle fire rains down the nipped, tucked, botoxed, firmer, thinner, softer, tighter imagery that bombards young women from pre-adolescence through their whole darned lives….MORE….

Here’s the clip in question.

What do you think? It’s really quite breathtakingly done.

Barbara

ps - Personally, I prefer *this* kind of beauty:

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About The Author

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Barbara Ling lost 45+ pounds during 2007 and now reveals her secrets to a Safe and Successful Weight Loss Strategy that anyone can do. An avid writer, she is the author of 25 books/ebooks and has been lauded in the Wall Street Journal, Inc. Magazine and more. Her book will show you exactly how to craft the perfect weight loss plan that simply cannot fail.... as it's targeted to your needs, and your needs only.

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